Rizal's Portofolio

Background

Some millennials are have a lack of interest about life insurance’s importance for their future and the people around them.

Goals

1. The need for an engaging life insurance product specifically for millennial and gen-Z generations, so they understand the importance of having this for their future. 2. The positive approach to acquire Gen Z interest for insurance security.

PROBLEM STATEMENTS

Although Millennials have relatively high awareness of insurance, they do not yet consider life insurance important due to the negative and rigid impression of insurance, which does not align with their personality.

Problem

SOLUTIONS GIVEN

1. A simple process for creating a will, allowing users to include various requests: making will creation as easy as possible. 2. An easy way to calculate the required monthly payment for the desired type of will: simplifying premium calculations.

Solutions

Work Process

How it worked on

RESEARCH

Gather insights on user needs, market trends, and competitors to inform design decisions.

VALIDATION

Confirm assumptions through user feedback, data analysis, and testing before proceeding.

DESIGN

Create wireframes, prototypes, and visual elements to shape the final product experience.

BUILT

Develop and implement the design using Webflow’s no-code platform for responsive and dynamic websites.

TEST - RELEASE & MEASURE

Conduct usability testing, analyze performance metrics, and launch the final product while monitoring for improvements.

Casual & Afforded Insurance Feature to Acquire Millenial's Interest