Seven Visual Advertisement is facing a decline in engagement metrics through digital channels due to the website's unattractive visual appearance and irrelevant content. Apart from that, the initial landing page was not created with ideal technology so that the user's visit did not last.
The aim of website redesign is so that the business context can be more emphasized, thereby strengthening brand presence and customer engagement
"Landing pages display content that is not relevant to target customers, coupled with displays that are inconsistent with the brand, influence low user engagement."
Update the appearance of the landing page according to the brand context, content that is relevant to the business and user engagement, as well as creating a gallery to highlight the value the business has to offer.
