Rizal's Portofolio

Background

Seven Visual Advertisement is facing a decline in engagement metrics through digital channels due to the website's unattractive visual appearance and irrelevant content. Apart from that, the initial landing page was not created with ideal technology so that the user's visit did not last.

Goals

The aim of website redesign is so that the business context can be more emphasized, thereby strengthening brand presence and customer engagement

PROBLEM STATEMENTS

"Landing pages display content that is not relevant to target customers, coupled with displays that are inconsistent with the brand, influence low user engagement."

Problem

SOLUTIONS GIVEN

Update the appearance of the landing page according to the brand context, content that is relevant to the business and user engagement, as well as creating a gallery to highlight the value the business has to offer.

Solutions

Work Process

How it worked on

RESEARCH

Gather insights on user needs, market trends, and competitors to inform design decisions.

VALIDATION

Confirm assumptions through user feedback, data analysis, and testing before proceeding.

DESIGN

Create wireframes, prototypes, and visual elements to shape the final product experience.

BUILT

Develop and implement the design using Webflow’s no-code platform for responsive and dynamic websites.

TEST - RELEASE & MEASURE

Conduct usability testing, analyze performance metrics, and launch the final product while monitoring for improvements.

Modern, Revamped Landing Page to Increase Customer Attraction